When we first brought up the Trello board of social media content to the team, we didn’t want to overwhelm them so the ask was casual: “Don’t go out of your way searching for images or articles. As you discover things of interest, just drop the file or link in the appropriate place in the Trello board. And feel free to snap a pic of team outings.†We didn’t want to transform something fun into twitter followers buy just another task on their to-do lists by instituting policy, so we decided to let employees know that the practice was appreciated and encourage them to keep comments and posts truthful and positive.
When team members can see that an article they found or a comment they wrote increased site traffic or sales, they will feel pride in their contributions and will be more likely to continue to share. Using Buffer allows us to schedule posts on Facebook, Twitter, Google+, and LinkedIn, and Buffer converts all links to buff.ly format so that it’s easy to analyze their performance. (Want awesome social analytics like David? Check out Buffer now!) We use the data to understand which types of posts buy 500 twitter followers resonate with our audience on each social media platform. We also increase performance of posts by looking at what time of day and which days of the week have a greater impact.
Once you identified your core audience, you can assess which social media networks they spend their time on. Each network attracts a different audience mix. Once you’ve identified who your audience is, you can focus your activity in the right place. If you’re trying to establish your thought leadership around retirement plans, you’re probably not going to get much engagement on Instagram, how to get more twitter followers but if you head over to Google+ you may have more success. By focusing your Social Media efforts in the right place, you’re creating a targeted approach for your activity that should lead to a greater return on your investment of time and effort.
It’s not called Social Media for nothing, and your activity on any of the networks shouldn’t be something you do “at†your audience, but “with them†to create and build a community. One of the key elements of engaging with your audience is listening to them. What questions are they asking? What conversations are they having? By understanding their challenges and needs, you can better determine how your product or service can be the solution. Don’t just settle for growing your followers. Once you have them, you should engage with them on a regular basis. Leave comments for them. Like, +1, retweet and share their social media activity. In return you should see the level of engagement for your activity increase.